La&Bel undertakes to protect and respect your privacy (hereinafter “you” or “your”).

We use our best efforts to bring our data processing activities into compliance with applicable data protection legislation, including Regulation (EU) 2016/679 on the protection of individuals with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (“General Data Protection Regulation” or “GDPR”) and the Belgian Data Protection Act of 8 December 1992, each as applicable, and as amended, restated or replaced from time to time (the “Applicable Data Protection Law”).

This Privacy Policy is intended to clarify how we process the personal data which you provide to us (for example by visiting our www.la-bel.be website (hereinafter the “Website”) or purchasing online products from us.

Please read the following carefully to understand how we will use your information.

Please note that when using this Website, you may be subject to additional terms and conditions, such as our Legal Notice and our Terms and Conditions of Sale which may supplement this Privacy Policy.

1. WHO IS RESPONSIBLE FOR YOUR PERSONAL DATA

The entity responsible for processing your information:
                BE&LA.STYLE BV (hereinafter referred to as “La&Bel”, “we”,"us" or "our")

Hogenbilk 14

8470 Gistel
Belgium
Registered with the Crossroads Bank for Enterprises under number BE0450243217

If you have any questions or requests regarding our Privacy Policy or the way we process your data in general, please contact us via

- Postal correspondence: Hogenbilk 14 – 8470 Gistel – Belgium

- Email: info@la-bel.be or by the contact form on our website

2. THE INFORMATION WE COLLECT

“Personal Data” means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

La&Bel collects and process the following data about you when you access, interact, or operate with the Website and/or services and products:

• Personal identification data: name, first name, personal address;
• Contact details: telephone number, email address;
• Financial identification data: bank details;
• Electronic identification data: IP address;
• Any other information about you that needs to be processed according to the Notice and our Terms and Conditions of Sale.

We ask you not to provide us any sensitive Personal Data, which is data consisting of racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic data, biometric data, data concerning health or data concerning a natural person's sex life or sexual orientation. 

3. HOW WE COLLECT YOUR INFORMATION

We may collect your personal information, directly or indirectly, in various ways when you:

• Visit our website, online applications or open our emails (for example through cookies or similar technologies);
• Contact us directly by email, phone, post, message (instant messaging applications), via our website, web form, or by any other means;
• Sign up for our newsletter;
• Purchase online products from us.

We may collect information on third-party sites (for example Facebook, Instagram, etc.) when, for example, you give us an opinion or comment about our products and services. 

Finally, we may combine Personal Data we receive from other sources, taking into consideration applicable data protection law.

4. COOKIES

www.la-bel.be makes use of cookies. Cookies are small text files that are saved on your device for instance when you visit our Website. Cookies may contain information about your use of our Website or enable us to recognize you and your device the next time you visit our Website. You will find more information on cookies at http://www.allaboutcookies.org and at http://www.youronlinechoices.eu.

You are not obliged to accept (all) our cookies. However, if you do not accept or you delete our cookies, please be aware that you will not be able to take full advantage of certain features of our Website and/or the user experience. You will find more information on how to disable and/or delete cookies in section 4.2 below.

4.1 Hereafter is a list of the various types of cookies we use on our Website:

• Strictly necessary cookies- these cookies are essential for the operation of the Website and allow you to navigate and use its functionality. The removal of this type of cookie can lead to problems browsing and is therefore strongly discouraged.
• Analytical/performance cookies- these cookies collect information about your use of our Website, such as the pages/functionality you visit most often. These cookies allow us to improve the functioning of our Website, making it more suitable to your needs and increase its usability.
• Functionality cookies- these cookies improve and personalize the functionality of the Website and remember your choices (such as your username or language). This way we can offer you an improved, more personalized experience.
• Advertising/marketing cookies- these cookies can be set within our website by our advertising partners. They can be used by these companies to profile your interests and show you relevant advertisements on other websites. Third-party tracking pixels (e.g. Facebook, Pinterest, Twitter) are also present on our Website as part of our various advertising campaigns. They are used to allow more in-depth analysis of the performance of advertising campaigns. These cookies are used for marketing purposes, particularly for targeted advertising, conducting market research and evaluating the effectiveness of advertising campaigns
• Sharing cookies - these cookies make it possible to share the content of the Website with other people via social networks. Some sharing buttons are integrated via third-party applications that may issue this type of cookies. This is particularly pertinent with "Facebook", "Twitter", "Google +" and "Pinterest" buttons. Social networks that provide this type of sharing button are likely to identify you thanks to this button, even if you did not use this button when visiting our Website. We recommend that you consult the data protection policy of these social networks to learn what purpose the information collected through these sharing buttons serves by going to their respective sites. 

Cookies on our Website are placed either by us or by third parties. We may thus share this information with partners by using third-party cookies. This information will be used by these partners in particular for online advertising purposes, measurement of the effectiveness of an advertising campaign, analytical functionality, or for the integration of social media platforms. They may also be placed directly by third parties when you use our Website to allow the third party to provide us with a service, allowing us to optimize the operation of our Website.

 4.2 Configuration and deletion settings for cookies

5. HOW YOUR INFORMATION IS USED

In accordance with the legal basis explained in section 6 below, we use your information as follows:

• To process your online purchases and manage your relationship with La&Bel in order to improve the management of our relationship with you and keep track of your purchases, particularly for after-sales service issues;
• To provide you with information about other services and products which we offer and which may be of interest to you;
• To verify and execute financial transactions related to your payments;
• To answer all your inquiries/questions when you intentionally communicate with us our sales via instant messaging applications such WhatsApp, Messenger, WeChat or similar);
• To inform you of changes to our services;
• For marketing purposes: to contact you, with your consent if necessary, in order to invite you to events, and to offer you marketing content which is appropriate, personalized, and likely to interest you;
• To conduct market research/data analysis and identify customer profiles;
• To administer our Website and for internal operations, including troubleshooting, data analysis, testing, research, and for statistical and survey purposes;
• To improve our Website and social networks to ensure that content is presented in the most efficient way for you and your computer/device;
• As part of our efforts to keep our Website secure and prevent fraud;
• To measure or understand the efficacy of the advertising and marketing campaigns we offer, and to provide you with relevant advertising;
• To deliver our products. We use your personal data to take and handle your orders online and deliver the products.

6. THE LEGAL BASIS

Your information is collected and processed on the following legal basis:

• Where it is necessary for the pursuit of our legitimate interests to protect our company, provided that your fundamental rights and freedoms are not affected (for example we use your information to establish your preferences in order better to customize our product offerings, prevent fraud and secure our website, to comply with our legal obligations or to respond to a request from public or governmental authority or to protect our interests in legal proceedings;
• Where it is necessary to perform our contractual obligations towards you including to complete your payment transaction for a product, to contact you as necessary in connection with a contract with you (the delivery of a product);
• Where it is necessary to fulfil our legal or regulatory obligations to which we are subject (for example we collect your bank account information for identity verification, or as part of our billing obligations);
• Where you have given your consent for collection and processing, for example if you have given your express consent for this purpose, we are likely to use your contact data (email, phone, postal address) to send you marketing materials. Please note that you have at all times the possibility to withdraw your consent via the “unsubscribe” button which is included in all our communications.

7. THE DISCLOSURE OF YOUR INFORMATION

For the purposes mentioned above, we may disclose your personal data to our commercial partners and third parties, in order to provide our services to you.

Below you can find a list of all recipients.

Since these third parties may process your Personal Data in accordance with their own privacy policies, we advise you to visit their websites and read their respective policies.

• Shopify inc webhosting: https://www.shopify.com/legal/privacy 
• Mollie: https://www.mollie.com/en/privacy 
• Mailchimp: https://mailchimp.com/legal/privacy/ 
• Google analytics: https://policies.google.com/technologies/partner-sites
• Facebook: https://www.facebook.com/privacy/explanation 

Third parties and authorities, when necessary for complying with our legal obligations, responding to a request from public or governmental authority or to protect our interests in legal proceedings.

8. YOUR RIGHTS

Subject to Applicable Data Protection Law, you have the following rights: to access, rectify and erase your personal data, the rights to object to or limit the processing of your personal data, the right to data portability and the right to withdraw consent.

• The right to be informed: You have the right to be provided with clear, transparent and easily understandable information about how we use your personal data and your rights. This is why we are providing you with the information in this Privacy Policy.
• The right of access: You have the right to obtain access to your personal data. This is so you are aware and can check that we are using your personal data in accordance with Applicable Data Protection Law.
• The right to rectification: You are entitled to have your personal data rectified if they are inaccurate or incomplete. 
• The right to erasure (the “right to be forgotten”): You have the right to have your personal data erased. However, the right to erasure (or the “right to be forgotten”) is not absolute and is subject to special conditions. We may retain your personal data to the extent permitted by applicable law, and in particular when their processing remains necessary to comply with a legal obligation to which La&Bel is subject or for the establishment, exercise or defense of a legal claim. 
• The right to restrict processing: You have rights to restrict further use of your personal data (for example when La&Bel does not need your personal data anymore, but your personal data are still necessary for the establishment, exercise or defense of a legal claim).
• The right to data portability: You have the right, under certain circumstances, to receive the personal data concerning you and that you have provided to La&Bel in a structured and commonly used machine-readable format and to transmit them to another data controller.
• The right to object to processing: You have the right to object to certain types of processing (for example when the processing is based on the legitimate interests of La&Bel and, taking into account your particular situation, your interests or fundamental rights and freedoms prevail.
• The right to withdraw consent: If you have given your consent to the processing by La&Bel of your personal data, you have the right to withdraw your consent at any time

Please forward any request regarding your rights as data subject by email with as subject "request regarding data protection" and include a copy of your identity card or other proof of your identity (for example a driver's license) to help us prevent unauthorized access by anyone to your information or its modification or deletion. We will try to comply with your request as soon as reasonably practicable and always under the timeframes set forth by Applicable Data Protection Law. Please note that we may need to retain certain of your personal data for certain purposes as required or authorized by law.

9. THE SECURITY OF THE INFORMATION COLLECTED

We have implemented a number of security measures on our website with the aim of preventing unauthorized disclosure of, or access to, information collected and/or received. We have strived to create a secure and reliable website. Please note however that the confidentiality of any communication or other material transmitted to us or which we transmit to third parties via our website or by email cannot be guaranteed. We accept no responsibility for the security of the information transmitted using these methods.

All information you provide to us is stored on secure servers in the European Economic Area. When you receive (or choose) a password that allows you to access certain parts of our website, you are responsible for maintaining the confidentiality of that password. We ask you not to share your passwords.

10. THE RETENTION OF YOUR INFORMATION

The information we collect is stored in accordance with the applicable data protection legislation. We ensure that your personal data are kept for no longer than is necessary for the purposes for which they are processed as set out in section 5 of this Privacy Policy, unless we are legally required to keep certain data for a longer period.

We intend to keep your data accurate and up-to-date and promise to delete your data from our databases when we no longer need it for the purposes.

11. THIRD-PARTY WEBSITES

Our Website may, from time to time, include links to or from the websites of our networks of partners, advertisers or subsidiaries. If you follow a link to one of these websites and/or applications, be aware that such websites and/or applications have their own privacy policies over which we have no control. They are therefore not the subject of this Privacy Policy and we decline all responsible for those policies. Please check such policies before sending any information to such websites and/or applications.

12. CONSENT FOR THE COLLECTION AND USE OF YOUR INFORMATION - CHANGES TO OUR PRIVACY POLICY

By using our website, you acknowledge to having read the terms of this Privacy Policy and agree to the collection and use of your information as indicated above.

We may change this Privacy Policy at any time, in particular to reflect any (potential) legislative or regulatory changes. All changes we make to our Privacy Policy will be posted on our webpage and, if applicable, will be brought to your attention by email.

Continued use of our Website following the publication of these changes this Policy implies your acceptance of these changes.

13. HOW TO CONTACT US

If you have any questions, comments or queries regarding this Privacy Policy, you can write to the following address: BE&LA.STYLE BV, Hogenbilk 14, 8470 Gistel, Belgium; or by email to info@la-bel.be; or contact us via the contact form on our website

Published April 8, 2021